{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While most deluxe brands drive direct exposure through social media marketing, star collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't altered much in years; it does not have TikTok, and doesn't give celebrities cost-free bags.|He